What is Product Management – Beyond The Basics


An inside look at product management for stakeholders & new PMs

English
language

What You Will Learn

The 3 critical missions of a great PM and my favorite frameworks for each of them

The truth about the 2 most common (and damaging) misconceptions of product management

What makes a great product manager? And what are their most important skills?

The shared responsibilities between product management and other roles

How to build a culture where product management thrives (based on facts & stats)

Requirements

  • An interest in product management

Description

A crash course in the true role of product management.

Created for stakeholders and early-intermediate product managers who want to go beyond the basics of what a great product manager does and how they work best with other roles.

I’m Bryce York and I’ve been a product manager in early-stage and growth-stage startups for over 10 years.

In that time I’ve worked across management consulting, ad tech, education, and fintech and this crash course draws on that full breadth of experience.


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I’ve built products and shipped features resulting in seven-figure results for companies ranging from 5 to 300 employees.

I’ve also founded and grown my own startups and was fortunate enough to exit one of them in late 2019.

In this crash course, you’ll learn:

  • The 3 critical missions of a great PM and the 2 most practical frameworks for getting them right
  • The truth about the 2 most common (and damaging) misconceptions of product management
  • What makes a great product manager? And what are their most important skills?
  • The shared responsibilities between product management and other roles
  • How to build a culture where product management thrives (based on facts & stats)

Who this course is for:

  • Stakeholders – anyone who works with product managers
  • New product managers – anyone aspiring to become or has recently become a product manager
  • Existing product managers – looking to build alignment among their product team

Course content

2 sections • 11 lectures • 55m total length

  • Introduction & Overview

    04:55

  • Mission #1 – Find A Problem Worth Solving

    02:57

  • Mission #2 – Find A Solution Worth Building

    09:24

  • Mission #3 – Support & Guide The Team

    10:36

  • Mission #3 – Part 2 – Support & Guide The Team

    08:36

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