Independent Musician Music Marketing – Part Music Business

Music industry & music business success with music marketing & music promotion: YouTube, branding, ads, TikTok

What you will learn

Understand how to promote your music as an independent musician

Learn from real examples by a fellow musician

Use social media to get exposure

Know how to raise money for your music

Overview of major music marketing strategies


This is a course for aspiring musicians and artists. The course will teach you how to correctly promote your work on social media and other online marketing strategies.

The course is a mixture of an interview with a musician named Sarantos who is successfully using social media to promote his music and tutorials from me on some of the common marketing and business practices that musicians and artists should be aware of.

Includes my 200-page business productivity book to help you produce more and better work.


Don’t expect to become a star overnight. The course notes many good practices and has a number of examples and suggestions for the right ways to do things. But it will be up to you to try things out and correctly implement the strategies discussed in the course.

Best of luck!


TikTok is a new social media platform that is very popular for musicians. It is formerly the Musically app. I added a new section for how to get started on TikTok to promote your music even if you have no audience of followers on TikTok.


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What really sets this music marketing course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals.

You can also get my help and advice any time! Start discussions and message me with private questions about the music business or music marketing. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your music marketing and music industry expertise, and that you have completed a certain number of hours of instruction in music marketing.


This music marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.

Invest in your future. Enroll now.



Music marketing course introduction

Music marketing course introduction and warm welcome
Subtitles, video quality, your certificate, tips on watching & common course Q&A

Basic YouTube marketing for music

YouTube marketing high-level overview
Best long-term strategy for high-growth on YouTube
Tip for using cover songs to grow on YouTube
Krannaken YouTube case study

Setting up your YouTube channel for beginners

Section introduction for creating a new YouTube channel
Creating a bare new channel
Adding channel art for your channel
Uploading your first video
Going live with your first video & setting the featured video & channel trailer
Doing keywords and recommendation strategy example

YouTube ads to promote your music

YouTube ads section introduction
Creating your YouTube ads (formerly AdWords) account
Starting our first video ad
Understand the different YouTube ad formats
Setting your budget
Bidding strategies
More to choosing location than you think
Starting with ad groups
Stealing views from competitor’s videos with placements option
Adding your video to the ad
Targeting demographics
Target audiences
Choosing content where your ad will appear
Choosing keywords
Few last considerations before saving the ad
Ad setup conclusion

Creating beautiful YouTube thumbnail images for free with Canva

Canva for creating beautiful original images for YouTube
Beginning to create your YouTube thumbnail
Branding and marketing using the Thumbnail while continuing to design
Adding text and more branding images to the YouTube thumbnail
Adding arrows to make the video pop more
Where to get royalty free images to use for your YouTube thumbnail

Soundcloud – my take

Soundcloud – I’m stirring up controversy

Website for a musician

Case study of a website
What technology to use to create your website and should you do it yourself?
Finding a good domain name

Other social media for musicians

Brief social media strategy overview

Supporting yourself as a musician and eventually becoming wealthy

NEW: Patreon for musicians to raise money
Becoming a music teacher locally and dominating
Getting the most out of music distribution sites
Creating and selling merchandise
YouTube monetization for musicians

Introduction to TikTok marketing for music

First thing after you create a TikTok account
Importing your friends to build up an initial audience
How to use the community and resources of this course to get promoted on TikTok
What to expect when you are just starting out
Using TikTok hashtags
Example how I find many good hashtags and use them
Results of posting 24 hours later – 200 views!
Networking, commenting, liking
Joining TikTok challenges and trending hashtags
Influencer marketing for Fiverr what when it is too early
The network of your social networks

Older video but still useful advice

Importance of being active locally


Course conclusion quiz
We are nearing the end of the course
Decisiveness: Start and stop planning & key to success from business literature]
Thank you for watching

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