A quick way to learn how to launch a new product or brand for your business or company.
What you’ll learn
New Brand development
New Product development from idea to launch
How to be Project Manager for a new brand innovation
Strategic new brand introduction into the market
How to Create high level value chains, COGS, and P&L for new brands
How to create a marketing and sales 1 year plan
Bottom up product sales volumes forecast
Creating a distribution plan for your product launch
How to test the market with your new product before launch
How to create a launch plan
Be able to understand a little about financial terms in the Profit and Loss, as well as the value chains.
This course covers in detail all the necessary steps you need to take as you develop your product or brand to any Market with the aim to have a successful launch and profitable sales for company or business.
The course will cover the process of new product development in established firms as well as for those starting a new business as enterpreneurs. The content will broadly cover the following topics: Preparations on creating your project teams , COGS, Market Research and Planning, Product concept and design, Test Markets, Brand Promotional Planning, Sales and Marketing Planning and Market launch planning
Section 1 – Course content introduction
Section 2 – Project Kick off and Preparation Activities including Highlevel COGS, Volume forecast, Consumer opportunities
Section 3 – Product Concept generation & Product specification including distribution planning, price strategy planning, promotional planning.
Section 4 – Concept selection & testing including P&L creation.
Section 5 – Product Market testing Activities including Marketing Planning
Section 6 – Marketing and Sales planning including 5 Year P&L planning and Risks and Mitigation planning.
Section 7 – Launch Planning including Trade launches and Sales team Briefing.
The course is organised around 7 sections with which each has 4-5 lectures with materials offered for download as resources to support your learning process.
This course can be taken at a pace that is suitable to you , and also you can reach out to me if you need further resources, i will be happy to assist.
I wish you all the best, and you have chosen the right course!
Who this course is for:
- Anyone working to create a new product or new brand for their company.