Easy Step by Step Guide to New Product/Brand Development

A quick way to learn how to launch a new product or brand for your business or company.


What you’ll learn

  • New Brand development
  • New Product development from idea to launch
  • How to be Project Manager for a new brand innovation
  • Strategic new brand introduction into the market
  • How to Create high level value chains, COGS, and P&L for new brands
  • How to create a marketing and sales 1 year plan
  • Bottom up product sales volumes forecast
  • Creating a distribution plan for your product launch
  • How to test the market with your new product before launch
  • How to create a launch plan


  • Be able to understand a little about financial terms in the Profit and Loss, as well as the value chains.


This course covers in detail all the necessary steps you need to take as you develop your product or brand to any Market with the aim to have a successful launch and profitable sales for company or business.

The course will cover the process of new product development in established firms as well as for those starting a new business as enterpreneurs. The content will broadly cover the following topics: Preparations on creating your project teams , COGS, Market Research and Planning,  Product concept and design, Test Markets, Brand Promotional Planning, Sales and Marketing Planning and Market launch planning

Course Content:

Section 1 – Course content introduction

Section 2 – Project Kick off and Preparation Activities including Highlevel COGS, Volume forecast, Consumer opportunities

Section 3 – Product Concept generation & Product specification including distribution planning, price strategy planning, promotional planning.

Section 4 – Concept selection & testing including P&L creation.

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Section 5 – Product Market testing Activities including Marketing Planning

Section 6 – Marketing and Sales planning including 5 Year P&L planning and Risks and Mitigation planning.

Section 7 – Launch Planning including Trade launches and Sales team Briefing.

The course is organised around 7 sections with which each has 4-5 lectures with materials offered for download as resources to support your learning process.

This course can be taken at a pace that is suitable to you , and also you can reach out to me if you need further resources, i will be happy to assist.

I wish you all the best, and you have chosen the right course!

Who this course is for:

  • Anyone working to create a new product or new brand for their company.

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