Advanced Marketing Analytics with Google Analytics 4

Make smarter Business Decisions with Data Driven Marketing – Gain in-dept Digital User insights using Google Analytics 4

What you will learn

Understand the foundational concepts of Web Analytics

Learn the Basics and Advanced Features of Google Analytics 4

Learn how to build custom Google Analytics 4 Reports

Learn how to read, interpret and derive insights from Web Analytics Data

Learn how to build KPI focused, highly customized Google Analytics Reports for Client Presentation


Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.

In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies.

We will learn the following:

  • What is Google Analytics 4?
  • What’s new and different about Google Analytics 4?
  • What are the advantages of Google Analytics 4?
  • Should I switch to Google Analytics 4 now?
  • Can I use Google Tag Manager with GA4?
  • How do I set up Google Analytics 4?
  • How to do Attribution Modelling in GA4?
  • How to set up user events in GA4?
  • How to configure  Audience segments in GA4?
  • How to navigate and customize the GA4 interface?
  • How to analyze and interpret the GA4 data?
  • How to use the Life cycle reports?
  • How to build executive summary reports in GA4?
  • How to visualize key metrics and dimensions in GA4?
  • How to create, share, and export reports in GA4?

This course on GA4 answers those questions. You’ll learn all the essentials needed to get started with Google Analytics 4.

Subscribe to latest coupons on our Telegram channel.

GA4 is a new property designed for the future of measurement:

  • Collects both website and app data to better understand the customer journey
  • Uses events instead of session-based data
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023.  So you need to get started with GA4 integration, the sooner the better.



Getting Started with Google Analytics 4 – Account Creation and Tracking Setup

Setting up Google Analytics 4 Account
Adding Google Analytics 4 to your Website
Google Analytics 4 User Access, Property Setting & Data Streams

Google Analytics 4 Concepts & Interface Overview

Google Analytics 4 Interface & Features Overview
What is Attribution Modelling in Google Analytics 4
Attribution models data collection in Google Analytics 4
Audience Creation in Google Analytics 4
Report Snapshot and Data Comparison FIlter

User Lifecycle Reporting in GA 4

User Acquisition Reporting in GA4
User Engagement Reporting in GA4
User Monetization & Retention Reporting in GA4

Enroll for Free

Share This Course on:
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

Powered By
Best Wordpress Adblock Detecting Plugin | CHP Adblock